the steeringwheel of the future

– 2022 –

 
 

Client: MINI Switzerland in collaboration with ecal
Agency: Service Plan
Production:
Hillton
Directing DP:
Oliver Schmocker
Post: Oliver Schmocker
Runner: Moritz Biel, Luca Kuppelweiser

MINI Switzerland asked ecal, the design-school of Lausanne, to design the steeringwheel of the future.