the steeringwheel of the future
– 2022 –
Client: MINI Switzerland in collaboration with ecal
Agency: Service Plan
Production: Hillton
Directing DP: Oliver Schmocker
Post: Oliver Schmocker
Runner: Moritz Biel, Luca Kuppelweiser
MINI Switzerland asked ecal, the design-school of Lausanne, to design the steeringwheel of the future.