«Founded by Alexander and Philippe, no normal sprouted from a shared passion for adventure, coffee, and a refusal to settle for the mediocre. Alexander, with his robust background in design and brand building, and Philippe, a coffee aficionado with deep roots in business development and a love for the outdoors, saw an opportunity to redefine outdoor nutrition.» – nonormal coffee

In late 2023 Mathyas brought me along to spend some time in the woods with Alex and Philippe, the founders of nonormal coffee. For their new product they needed a crowdfunding-video and some spots to get the outdoor-community talking.